L’Oreal Paris Superior Preference Fade-Defying Shine Permanent Hair Color, UL63 Hi-Lift Gold Brown, 1 kit

L’Oreal Superior Preference Hair Color our gold standard in luxurious permanent hair color since 1973. Superior Preference at-home hair coloring kit is special because it delivers super shiny luminous hair color. Preference gives you long lasting hair color thats fade-defying for weeks and weeks. From root to tip whether you have blonde hair, brown hair, black hair or red hair color, your color wont look dull or brassy. We pair our translucent gel hair dye formula with our exclusive Care Supreme Conditioner with Shine Serum that help keep color vibrancy and provides silky and shiny hair. Preference is available in over 50 Luminous Shades. Our Luminous Blonde shades range across a wide spectrum from light blonde to dirty blonde, honey blonde to red blonde and strawberry blonde to champagne blonde. Our rich Brown shades range across the spectrum of ash brown to sun-kissed caramel brown. Our deep Red shades range from dark red to auburn and copper to mahogany to burgundy. Each shade is crafted to show infinite tones and reflects, so you can find your own Superior Preference signature. Packaging may vary, what you receive may not be what is reflected on site.

Sun-kissed caramels. Level 3. Designed to lighten the darkest hair. With shine serum. Up to 8 weeks of fade-defying color. Hi-lift color and shine system. No-brass technology. Rich conditioning. Experience Preference, our true gold standard of beautiful color and shine. Preference’s Superior fade-defying color and shine system creates a rich long-lasting color spectrum with luminosity, shine and beautiful gray coverage. Luminous color shines from every strand and defies fade-out for up to 8 beautiful weeks. Sun-Kissed Caramels lightens the darkest hair up to 3 shades lighter, without a hint of brassiness achieving beautiful balanced browns. Plus, our color protective care supreme conditioner formulated with golden camelina oil, anti-oxidant vitamin E and UV filer helps keep first day color vibrancy and provides silky, resilient hair. From root to tip, color won’t fade-out, turn dull or brassy. Pro-precise applicator. With shine serum. This Kit Contains: color optimizing creme; color gel; care supreme multi-dose conditioner (6 weekly treatments); superior colorist gloves; pro-precise applicator; insert. Questions? Need shade advice? Contact the experts at L’Oreal Consumer Affairs 1-800-631-7358 or visit www.lorealparis.com. Because you’re worth it. Shade Guide: UL63 is a honey brown shade with gold tones, which will enhance warmth in your hair. For optimal color results, use on your natural medium brown to black hair. Shade Tips: Not recommended for use on hair previously colored to a shade darker than medium brown. Not recommended for use on predominantly gray hair. On red hair, your color results will be soft reddish brown. Made in Mexico.