After studying African ancestry hair for over a decade, Pantene scientists have found that its distinctive twists and curves create challenges to delivering moisture, shine, and strength. Without sufficient moisture and strength against damage, it can often feel dry or rough, look dull, and have a high degree of breakage. Pantene’s Gold Series Collection—with Pantene’s breakthrough technology, Pro-V nutrient blends, and premium ingredients—offers four in-shower and four our-of-shower products to meet the unique haircare and styling needs of women with relaxed, natural, or transitioning hair. And now, inspired by consumer praise and the continued need for products designed for people of African ancestry, African American scientists at Pantene have expanded the collection with a new sulfate-free, paraben-free, and silicone-free product that protects and repairs textured hair.